Towards a Sport Professionalization: the Situation of the Player Agents in the Lithuanian Football League A

Abstract

The aim of the research was to identify and evaluate the peculiarities and necessity of a player agent’s profession in
the Lithuanian sports sector.
The methods of the research: the analysis of a scholarly literature and a standardized interview. 30 Lithuanian Football
League A (LFLA) players who did not have a player agent answered the interview’s questions.
The majority of the LFLA players do not employ a player agent, however they all recognize the necessity of these
professionals in the professional sports industry. Low salaries, the lack of information about player agents and their
practice, poor player agents’ reputation were identified as the main reasons for not having an agent.

Keywords: the work of a player agent, professional sport, Lithuanian Football Leag