Analysis of the Effectiveness of Toro Rosso Team as a Supporting Team of Red Bull Concern in Formula 1
Background. The main goal of this research was to study the activities of Formula 1 team Toro Rosso in order to understand the peculiarities of its functioning and its role in realization of the performance program of Red Bull concern in this auto racing championship. This study provided an in-depth look at one of the most unusual examples of partnership in professional sports – Red Bull and Toro Rosso alliance.
Methods. The main research method was the collection and interpretation of statistical data concerning various characteristics of the performance of Toro Rosso team and its pilots in Formula 1, primarily sports performance. Also, additional facts were collected, which made it possible to give a more detailed description of the role of the Toro Rosso team in realizing the goals of Red Bull concern in Formula 1.
Results. During the study various characteristics were identified that reflect the peculiarities of managing Toro Rosso team. Among them we want to admit the next ones: A) Toro Rosso confirms the status of the team that prepares pilots for the performance in the main team Red Bull; B) TR, with some features, matches the status of “junior” team; C)–among the personnel decisions, connected with the Toro Rosso team in Formula 1, there were both successful and ineffective ones; D) the team brings sufficient benefits to both the main team of Red Bull and the entire Austrian concern.
Conclusions. Toro Rosso team proves the effectiveness of its existence and its value for Red Bull concern, and in order to increase the efficiency of its activity the leaders of Austrian company should continue to realize the strengths of the team, taking into account the interests of the RB main team, and, at the same time, improve the principles of personnel policy, carefully think out the positioning of team and correct the character of work of Red Bull Junior Team program.
Keywords: sports partnership, management, motorsport, team-satellite.