The Mediation Effect of Overall Brand Equity between Brand Superiority and Media Consumption Behaviours of Sport Team Consumers During COVID-19. Baltic Journal of Sport and Health Sciences, [S. l.], v. 3, n. 122, p. 25–32, 2021. DOI: 10.33607/bjshs.v3i122.1108. Disponível em: https://journals.lsu.lt/baltic-journal-of-sport-health/article/view/1108. Acesso em: 17 apr. 2025.